You Can’t Out-Amazon Amazon
November 24, 2025
Why the Race to Automate Everything Is Making Businesses Replaceable, and Why Staying Human Is the Real Advantage
Tired of AI Snake Oil?
AI is not a strategy, it’s a utility.
You’ve lost the plot if it’s creating new tasks instead of helping with old ones.
step by step
01
Deep Discovery
What are your unique value propositions, UVPs? What are you currently tracking? Who is your ideal customer?
02
Outline a Strategy
What advertising channels, what ads, and landing page(s)? How will we define success?
03
Test and Refine
Analytics data is used to optimize further and maximize Return On Ad Spend (ROAS).
What I Do
Holistic Approach
Focusing on integration and synergy, this approach delivers results and fosters stronger customer relationships, setting you apart in an ever-competitive market. Together, we’ll build a marketing ecosystem that thrives.
Strategic Use of A.I.
Artificial Intelligence is changing the way companies approach marketing. Today, marketers seem to be pushing A.I. for everything, but it is not always the best choice.
Unique
Approach
Developing unique and innovative solutions tailored for every client
In my approach to online marketing, I believe in creating a cohesive strategy where every element—SEO, content, social media, email marketing, and analytics—works together to amplify your brand’s presence. I don’t rely on isolated tactics; instead, I design a comprehensive plan tailored to boost visibility, engage your audience, and maximize your ROI.
By aligning each part of the strategy with your business goals and understanding your audience’s needs, I help create a powerful synergy that drives meaningful interactions and sustainable growth. My goal is to build a strong, unified digital presence for your brand that adapts and improves over time to deliver real results in today’s competitive landscape.
Why Me?
Custom Strategies
Every business is unique. There is no one-size-fits-all marketing solution, even for companies in the same industry or selling similar products.
35 Years of
Experience
I started selling in 1989 and have managed PPC campaigns since Google Ads were called Google Premium Sponsorships. My unique, user-centered approach has not only survived but thrived through all the algorithm changes.
Data-Driven
A marketing strategy is only successful if it has a positive impact on your business. A holistic approach includes site recordings, heatmaps, and A/B tests, in addition to standard Analytics data.
Past
Projects
“Eric worked for me when I owned Morris 4×4 Center prior to selling out to an equity group. Eric’s passion, skill and knowledge of the Jeep and eCommerce industries helped me retire at the top of my game. Highly recommend any project he is involved with.”
Glenn MorrisFounder - Morris 4x4 Center 
"Before I partnered up with Eric and EKG Marketing, we were using a pre-made “dealer” website without eCommerce. Within a couple years, our custom Jeep sales grew over 500% and we were selling over $300k a month online!"
Reggie PerryFounder - High Country 4x4 - RubiTrux 
Latest
insights
The Dark Side of AI and Automation in B2B Manufacturing
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Many B2B manufacturers are learning the hard way that automation isn’t always progress. As companies replace people with AI agents and automated systems, they risk disconnecting from the very customers who drive their success. Here’s how automation backfires—and how human-centered strategy restores trust, profitability, and growth.
Custom AI Agents: The Hidden Costs and False Promises
November 3, 2025
Custom AI agents promise transformation—but often deliver dependency. Token costs, platform lock-in, and generic results make them a risky investment. Learn why logic-based automation and human expertise still outperform “intelligent” agents in B2B and high-value sales.